Search engine optimization (SEO) is a type of marketing that you probably have heard about a lot these days. It is the talk of every marketing publication, and people in all industries are finding out ways to crack the code to win big with their SEO efforts.
All of this might sound like a foreign language to you if you are new to it. Perhaps you’re asking yourself, what exactly is SEO? And even more importantly, does my business need it?
We are happy to explain. Here are a few things you should know about SEO in marketing and how it can help your company.
What is SEO in Marketing?
Search engine optimization is a type of marketing that is centered around connecting you with people who are looking for what you do on Google and other popular search engines. There are several ways to connect these dots, but researching popularly searched keywords, and using them in your content to create a match, is the most common way.
When you build your brand with a foundation that increases your visibility on Google, it opens you up to new demographics each and every day. This is a multi-faceted strategy so that you can get to know, so that your company can win big.
Why Does Your Company Need It?
This begs the next question, does your small business need search engine optimization? The answer to that question is a resounding yes. Without question, investing in search engine optimization is one of the best uses of time that you can give to your business.
Here are a few reasons that your company needs a solid SEO strategy to take your marketing to the next level:
1. It is the Most Effective Way to Market for the Short-Term and the Long-Term
Today, Google is far and away the most popular website in the world. It has emerged as the go-to tool for people of all industries, geographical locations, and walks of life who are looking to find information on anything.
Because of this, you can infinitely expand your visibility when your site is easily found on Google. This is the best use of your time if you are trying to grow your web presence and enhance your marketing.
Because of this, Google will pay off big for your marketing strategies both in the short-term and the long-term.
2. You Can Build Your Brand Through Content Creation
Search engine optimization is also an excellent use of your time because you can master your marketing with powerful content.
When your marketing consists of creating valuable content that people will appreciate, it feels less like marketing and more like an artful labor of love.
With a little bit of savvy and the right keywords, this content creation strategy can help you to win big by growing your traffic. This is a two-pronged win, because the better your content, the more of it people will want more from you. The better you use keywords, the more easily they will be able find your content.
This is far more organic than any other form of marketing, including commercials or digital ads.
3. The Return on Investment (ROI) is Impeccable
When you make use of search engine you will most certainly get an incredible return on your investment. With a little bit of time and perhaps some money to hire a search engine optimization professional, you can carve out your own segment of the web and build a fruitful empire.
The ROI potential is infinite and will keep you at the forefront of your industry.
4. Marketers Can Start Their SEO Campaigns With Nothing
The great part about SEO is that it doesn’t take a whole lot of money to get started. In fact, you can start your next big SEO campaign with no money at all.
As long as you have a willingness to research keywords and use them strategically, it will help you with your marketing needs in ways that you can’t imagine. With SEO, the work doesn’t have to be hard, but it does have to be consistent.
Dig your heels in and commit yourself to sticking to your SEO plans without immediately counting the cost.
5. SEO is Great For Videos and Photos
By making use of video content, you can take your marketing to new heights. This is excellent for your small business, because video happens to be one of the most popular forms of content that people love in this day and age.
People are nearly insatiable for fresh new video content, and web users view it on mobile devices of all types. You can optimize these videos with tags, titles, and headlines that will get more traffic.
SEO is also great for photos, which you can use to enhance your blog and to get Google Images results.
No matter what sort of content you decide to create, you will get excellent SEO traction when you add quality multimedia. This is a form of SEO that is organic and non-intrusive, so your viewers won’t feel as compelled to put their defenses up.
Take Advantage of Search Engine Optimization for Your Marketing Needs
The tips above show you just how valuable SEO in marketing can be for your company. Once you get your bearings, you can start improving your brand so that SEO works for you however you need it to.
When you are ready, Go Phoenix SEO is ready to help you out.
To take advantage of our $399 SEO package and so many other services, contact us online or at (916)342-9441.