8 Signs Your Business Needs a New SEO Strategy
Are you familiar with SEO but feel like it’s not getting you anywhere? Has your search engine ranking dropped over the past few months or years? If your ranking starts dropping, you could fail to reach potential customers.
Though many companies use SEO, only 30% of small businesses have an SEO strategy. Meanwhile, 75% of people don’t look beyond the first page of a Google search. Without a top-of-the-page ranking, people might visit your competitors’ websites instead.
Not sure if it’s time to give your SEO strategy an upgrade? Here are eight definite signs it’s time.
By learning how to recognize these signs, you can make a positive change and start boosting your ranking. Then, you can enjoy the many benefits of SEO, like generating traffic, boosting conversions, and more!
Give your SEO the upgrade it needs with this helpful guide today!
1. You Know Nothing About Your Customers
You’ll have a hard time reaching your target audience if you don’t know who they are. After all, you need to create unique, high-quality content that appeals to your target audience’s needs. Otherwise, you’ll fail to meet the search intent.
Google wants to make sure you’re matching the user’s search intent before it displays your content on search pages. Learning more about your customers can help you determine that search intent. By providing the content and answers your customers need, you can improve your SEO ranking.
Think about the problems your customers are facing every day.
What questions are they asking? How can you help them find simple solutions to their problems? How does your product or service benefit their everyday lives?
Once you learn more about your customers, you can determine what they’re searching for while online.
Do you have a list of target keywords you’re pursuing? Do you know which keywords have a high search volume and low competition? If not, it’s time to update your SEO strategy.
2. Your Website is Old and Super Slow
An old, outdated website could scare away customers. After all, people expect a fast, easy experience when they’re online. If you’re not considering the user’s experience, you might want to look into SEO consulting in Phoenix.
An SEO expert can help you determine which changes you need to make to your website.
For example, how quickly do your pages load? A 1-second delay in load times can impact conversions by 20%. Meanwhile, people who have a negative experience on your mobile website are 62% less likely to make a purchase.
Google started using mobile-first indexing to determine rankings in 2018. As more people turn to their phones for answers, it’s important to make sure you’re mobile-optimized.
Using mobile SEO will help you expand your reach.
Otherwise, you could lose those customers.
Try using user experience design trends to make sure your website is easy to use and navigate. As people click around and dwell on your website, your ranking will improve. A high bounce rate (when people leave without clicking), however, can hurt your ranking.
3. You Have an Outdated Brand
Your branding plays a part in your SEO success, too.
First, make sure your brand connects with your target audience. What promise are you making to them? What value are you offering that they can’t find from another company?
Make sure your brand is consistent across your website. Otherwise, a visitor might think you’re a different company when they switch between pages.
A high-quality, clean brand can encourage brand trust. In time, that trust can become loyalty, allowing you to retain customers.
4. Your Site Isn’t Attracting Traffic
Is your site failing to generate website traffic? Make sure to review your metrics regularly. Which posts are increasing online traffic to your site?
Determine what content your customers already love. Then, focus more content around that topic. Try different formats, too.
You can create blog posts, vlogs, infographics, polls, eBooks, or quizzes. Google loves video content, so make sure to add that into the mix.
5. You’re Not Creating Fresh Content
Remember, Google looks for fresh, unique content. Do you have a content marketing strategy? If not, increasing online traffic might become a struggle.
Make sure your content is on-brand. Keeping your brand consistent can improve brand awareness and recognition.
Make sure your content provides a value to your readers, too. What helpful information can you provide? Once you create your content, review it for typos and errors.
Support all your claims with research and external links. Then, optimize your content for your keywords.
6. You’re Not Generating Leads
Without a plan for your SEO strategy, you might struggle to turn website traffic into leads.
One of the benefits of SEO is it helps you attract people who want your product or service. You have an opportunity to generate high-quality leads.
First, make sure you offer different opportunities for conversions. For example, you can let people subscribe to your newsletters. Now you have their email!
Make sure to end your posts on a strong call-to-action (CTA). Keep your CTA urgent, precise, and direct. Try using an eye-catching, colorful button to grab their attention, too.
7. You Don’t Follow the Trends
Google adjusts its algorithm throughout the year based on consumer behaviors. If you’re not tracking the trends, you’re not enjoying the benefits of SEO!
First, update your keyword research. Pay attention to any long-tail keywords. These could indicate voice searches.
More people are using personal assistants like Siri and Alexa to search for content. They usually phrase these longtail keywords as a question. Answer their questions within your content to appeal to voice searches.
Creating content for voice searches could help you rank in the zero-click position at the top of a search page.
8. Your Search Rankings Dropped
Are your SEO rankings starting to drop? It’s likely time to reevaluate your SEO strategy.
First, make sure you’re using the tactics mentioned above. Look into other SEO trends that you can use, too.
Try using different keywords. Recycle your most popular older posts with a refreshed look. You can even convert a single blog post into multiple formats like videos, gifs, and infographics.
If you’re still stuck, look into SEO consulting in Phoenix for extra help.
Boost Your Rankings: 8 Signs It’s Time to Reevaluate Your SEO Strategy
Don’t let your rankings drop! Instead, keep track of these signs it’s time to upgrade your SEO strategy. By making a change, you can boost your ranking and start increasing online traffic!
Then, you’ll start generating more leads and conversions before growing your business.
Ready to improve your ranking? Get a free SEO audit from our team today!