9 Scottsdale SEO Myths: The Truth About SEO
Did you know that the ranking of your website is influenced by more than 200 different factors determined by Google and other search engines? This means that search engine optimization (SEO) is key if you want to run a successful online business. Keep reading to learn 9 SEO myths and the truth or lies behind them!
But knowing a few SEO tips is not enough. You also need to know the common SEO myths to complete your understanding. Keep reading this article to learn more about Scottsdale SEO and what are the most prevalent myths about SEO.
1. Keyword Density Is All That Matters
This used to be a common SEO staple among amateur marketers and website builders. However, it’s a massive misconception. Having a very high keyword density throughout an article can lead to something called keyword stuffing.
Keyword stuffing can be easily recognized by Google nowadays. Not only that this will not rank your website higher, it will actually get your site penalized by Google. An article should contain the same keyword a few times and it should be naturally distributed throughout the content.
If you mention the keyword more than ten times in an article, it’s probably too much. Make sure that you use an online keyword density tool to see if you’re leaning toward keyword stuffing or not.
2. Doing SEO on a Website Is a Quick Fix
This is another common myth about SEO. Remember that search engine optimization is a strategy that takes time and dedication to make it work. You cannot fix a website using a few SEO tips in one night. You need to make small adjustments, test the website, tweak it some more, test again, etc.
If you want to make your website rank higher, be prepared to employ an SEO strategy that could take weeks or even months. Optimizing your website is an ongoing process and that’s why it’s usually best to collaborate with an SEO agency that can do all the work for you.
3. You Cannot Measure SEO for a Website
Yes, you can. Although search engine optimization gives you a broad idea of what this concept is, optimizing a website is a measurable and trackable process. There are key indicators you can focus on and improve for better rankings.
For example, a basic way of “measuring SEO” for a website is looking at its current number of backlinks. Let’s say that now your website has 20 backlinks. If you employ a couple of SEO strategies, you might have 40 backlinks over a month.
As a result, you can now measure that your website has grown from 20 backlinks to 40 backlinks. Another way to measure SEO is to see its Domain Authority and Page Authority values. Both of these are determined by Google and they can be improved with good SEO tactics.
The bottom line is that you can measure SEO for almost any website out there. You just have to check vital performance indicators and learn how to influence them to rank your website higher.
4. Doing SEO Is Enough to Market My Products and Services
Many people love the idea of working with an SEO agency to run an online business. This is definitely the right thing to do, but not the only one. SEO is more focused on organic growth. You will see consistent results over time, but you have to be patient and tweak your SEO strategy along the way.
That’s why doing SEO only is not enough to market your products and services. You should also consider spending a small amount of money on paid advertising. This type of advertising brings immediate results, and it can boost your website’s rankings quicker.
This is what experienced entrepreneurs and business owners do. They use a combination of SEO and paid advertising to promote their products and services. Both these strategies have their pros and cons, and they complement each other perfectly for a successful outcome.
5. Anyone Can Easily Learn SEO in One Night
Some people believe that it’s not worth working with an SEO agency. They think that they can learn SEO on their own and apply it on various websites. This is true, but you cannot learn SEO in one night no matter how dedicated you are.
There are numerous SEO lessons, courses, and resources online. Some of them are paid, most of them are free. You can get a lot of information from these courses but becoming proficient with SEO takes time.
That’s because, as mentioned earlier, there are more than 200 factors that influence how a website is ranked by Google and other search engines. Learning about them, seeing how they operate, and understanding their impact on a website takes a lot of time.
Testing and implementing this knowledge on a website also takes time. You can dedicate your entire working day to learning SEO or you can simply collaborate with an SEO agency and save a lot of time. It’s up to you.
6. SEO Will Become Less Relevant in the Future
A lot of “experts” and influencers have posted their opinion on the future of SEO. Some of them believe that search engine optimization will be dead in a few years. This is not true at all and the explanation is very simple.
As the name implies, SEO means making a website better so it can rank higher in search engine result pages. There will always be more websites on the internet – the competition will always be fierce. That’s why a method of separating better-quality websites from poor-quality ones will always make sense.
SEO might get more complex and sophisticated in the near future, but it will never go away. That’s why SEO is not a set-and-forget strategy or a quick fix. It’s a method of keeping up with search engine trends so that your website always remains on top.
7. All Backlinks Are the Same
No, this is not true either. Backlinks are certainly important for SEO, but not all backlinks are the same. First of all, a backlink is a link that comes from a different website and points to your website. When people click on this link, they are directed to one or more pages on your website.
However, the websites that hold these backlinks are different – they have different rankings, popularity, statistics, etc. Naturally, the backlinks will also be different. In other words, having a backlink from the NASA website, for example, is more important for you than a backlink coming from a regular website.
That’s why a backlink coming from an important, authoritative website can be more valuable than 50 backlinks coming from smaller websites. It’s not only about getting the most backlinks, but it’s also about the quality of these backlinks as well.
8. More Content on Your Blog Boosts SEO Automatically
This is not necessarily true. Similar to backlinks, the quality of the content posted on your blog is very important. Flooding your blog with irrelevant, outdated, and generally unhelpful content will not improve your rankings in the long run.
This is a good thing to know before writing an article on your blog. The key to boosting your SEO is by having high-quality content that actually solves a problem your readers have. Your content must be backed up by facts, well-written, and it must be relevant to your niche.
That’s why you should do a thorough research before writing a piece on your blog. See what people like to talk about. Discover a common problem and try to come up with a solution. Present a story or a piece of content in a unique, entertaining manner. This will boost your SEO better than just throwing lots of content on your website and hoping for the best.
9. Guest Blogging Is Dead
This is another SEO myth commonly found online. Guest blogging involves writing blog articles for free in exchange for a backlink from a different website. It provides a wonderful way to gather quality backlinks and establish high-quality relationships with other website owners.
Although this tactic seems old-school, guest blogging is not dead. It’s the go-to strategy for new websites and startups. It helps them grow their business for free and it’s a great way to introduce yourself to an online community.
Even if your website is well-established and popular, guest blogging can still be useful for you. Remember that you’ll get a backlink from an authoritative source back to your website. This link paves the way for hundreds of potential customers who might be interested in your products, so do guest blogging as often as you can.
Now You Know the Most Common SEO Myths and Misconceptions
As you can see, there are a lot of SEO myths out there that can stand in the way and confuse you. Now you know what’s true and what’s not. SEO is a proven strategy to get ahead of your competitors without breaking the bank. You should take advantage of it if you want to run a successful business online.
And the best way to do that is by collaborating with a trustworthy SEO agency. Contact us today and tell us more about your SEO needs. We are more than happy to help your website reach its true potential!