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Hire a SEO Company or Use an SEO Plugin?

Should You Hire a Scottsdale SEO Company or Use an SEO Plugin?

There are dozens of plugins available to help you with your SEO. But is this really the best use of your time? If you’re wondering if you should attempt the DIY method or outsource your website optimization, then you’re in the right spot. Keep reading to hear how to hire the right SEO company to help your business grow in Scottsdale, Arizona!

Phoenix SEO
Phoenix SEO

Don’t worry if you’re unsure of the best next step for you. We’re going to discuss the difference and how an SEO company can help you start to rank in the SERPs today. 

So, keep reading to learn all about SEO, creating your strategy, and how to decide the best way to do it all for your business. 

Why You Need an SEO Strategy

These days people are searching for just about everything. And that includes information about your industry or niche. So, if you want your future potential customer or clients to find you, then you need to be ranking in the SERPs. 

Unfortunately for you, this won’t happen by accident. You need a strategy to increase your domain authority so you can start to rank on page one. Because as we all know, nobody sees what’s ranking on page two or three. 

This is why you need a well mapped out strategy to show you how you’ll rank on Google. As you build your brand and increase your traffic organically, you’ll be glad you spent the time and invested in your SEO strategy. 

Benefits of Outsourcing to a Professional SEO Company

Now, that you know how important optimization is for your website, you need to consider how you’re going to implement it. Will you attempt to do it yourself while also running your business? Or will you outsource to an expert to help you create and implement your new SEO strategy? 

The best tools on the market won’t help you if you don’t understand the basics behind search engine optimization. When you work with an expert, they can help you understand the user intent behind search terms you can rank for. This kind of help is invaluable, and you can’t put a price tag on what it will mean for your company when you start to rank for certain keywords.

Outside of hiring an agency you can also consider hiring a freelancer until you grow big enough to afford an expert agency. Likewise, you can also employ the use of SEO tools to help with your strategy. 

How SEO Tools Can Help Your Strategy

You will need to identify topics your audience is interested in. And then you’ll need to drill down to specific long-tail keywords you can rank for. This will grow your audience and traffic organically to scale your business without paid ads. 

Once you find yourself increasing your new leads every day through organic searches, you will finally realize those dreams you’ve always had of scaling your business. 

Additionally, tools like Google My Business can help you rank locally as well. If your GMB profile stops at the name, address, and phone number then you need to revisit your profile and optimize it as well. Ranking for local Scottsdale SEO terms can mean a big difference when it comes to finding local customers. 

You can’t ignore these valuable tools as you grow your business. Working with a local SEO company can also help you rank for both local and national keywords. Combining tools and working with experts can help you take your SEO game to the next level.

Steps to Optimize Your Website

Regardless of who you utilize to optimize your website, there are specific steps you will need to take. So, whether you’re doing it yourself or hiring an expert you need to be sure to focus on these four key areas of your website: 

Speed

The majority of today’s browsers will jump ship and abandon your website if it takes longer than three seconds to load. This is your number one priority if your website is slow to load. 

To start optimizing your website, check your website speed and start to optimize it today. And the best place to do this is with Google’s PageSpeed Insight and let them guide you in speeding up your site. This step is critical in optimizing your site, so don’t skip it.

Mobile-friendly

Having a mobile-friendly website these days should go without saying. However, unfortunately, many small businesses still have websites that aren’t mobile-friendly. So, you need to ensure that you’re not in this statistic. 

Today’s savvy shopper wants to have a great experience when they’re on your website. And chances are, they’re probably visiting your website on their phone or tablet. If you’re not sure how to ensure your site is mobile-friendly, then consult an expert because this is not negotiable.  

Keep It Secure

You need to reassure your visitors that your site is secure with the lock icon in the address bar. And if you are selling anything on your website you really need to reassure your customers that their purchasing information is secure.

You can do this with an SSL certificate. When users see your website is an “https” address they can rest easy knowing their purchase with you is secure. Customers these days expect every website to be secure, so be sure to make this is a priority if you haven’t already secured your site. 

Optimize Your Images

Hopefully, you’re not still uploading your images with titles such as “image34567.jpg” or something similar. If so, you’re missing out on a key optimizing opportunity. Your image title and alt text both provide a great opportunity to insert your keyword and start to rank in the image tab of Google as well as the websites. 

So, if your article is about your chiropractor business and relieving joint pain then you will find an image depicting a sore back and your image title will be “relieve your sore back”. This will help your article and your image to rank online.

How Much Help Do You Need?

As you work to optimize your website and grow your business you will have several options for finding help. It is up to you the level you choose and depends on how much extra time you have to devote to this. 

If you’re like most business owners, time is limited.  You already wear many hats and learning SEO on top of everything else might not be feasible. If so, then you need to consider hiring help. 

Freelancer

There are thousands of freelance website developers available to help you optimize your website. Choosing this route means finding them, vetting their expertise, and then hiring them.

Once you hire them you will need to work with them to optimize your site and manage their workload to ensure they do what you hired them to do. If this seems like as much work as learning SEO yourself, then consider hiring an agency. 

Full-Service Agency

When you work with a full-service agency you already know you’re working with professionals. Additionally, you can trust them to deliver what they promise and complete the work you hire them for. 

This allows you to get back to focusing on running your business instead of micromanaging your developer. This is a great option for most business owners even though it comes with a higher price tag than an independent contractor. 

Automated Tools

As you work with professionals or choose the do-it-yourself route, you will want to investigate the many automated tools to help you optimize your site. If you already know about optimization, then this can be a great option. 

However, if you’re taking too much time learning how to optimize your site and how to use these tools, then you might be losing money in the long run. Don’t sacrifice growing your business by spending too much time on this. Instead, work with a professional and use the tools they suggest. 

Improve Your Rankings Today

You are now ready to get started optimizing your website. You have the information you need to decide if you want to do it yourself and use the tools available, or work with a professional SEO company.

Don’t spend too much of your valuable time learning about search engine optimization. You have a business to run. Instead, it is likely a better business decision to spend your time in other areas of your business and hire a professional agency to assist you. 

As a successful business owner, you’ve found that outsourcing to experts is a great way to scale and grow your business. And optimizing your website is no exception. If you’re ready to get started, contact us today.

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