Scottsdale SEO: How to Pick the Perfect Blog Post Length - Go Phoenix SEO
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Scottsdale SEO: How to Pick the Perfect Blog Post Length

Did you know that over 4.8 million blog posts get written each day? Find out the facts from your top marketing Scottsdale SEO agency Go Phoenix SEO!

With so many articles published on the World Wide Web, you might feel like your post won’t garner any attention. It has the potential to, but without proper techniques like those employed by Scottsdale SEO professionals, it ends up lost in a sea of other posts.

Don’t feel discouraged yet.

With this guide, you’ll learn about the right blog post length. That way, you can grab your audience’s attention long enough to inform them and take action. Read on and find out how the right length can sway people to your favor:

The Ideal Blog Post Length for Scottsdale SEO

To get the most out of SEO, your blog post must be somewhere between 2,100 and 2,400 words. But before you write posts this long, remember that you need not make all your posts that long. Some blogs can amass lots of views using 1,500-word articles.

That’s why you have lots of opportunities to make your rankings go higher despite the lower word count. You can do this by employing other best practices for SEO, like:

  • Backlinking
  • Alt-texts
  • Right keywords
  • Domain and topic authority
  • Media-rich content in the post body

You have other methods of achieving popularity with blog posts since appealing to Google’s 92% global search engine market share includes lots of methods. Supplement this by reading our guide about making SEO marketing plans. This ensures you’re on top of Google’s search engine results page.

The Ideal Blog Post Word Count for Each Type

You’ll find various types and formats of blog posts on the internet. That’s why when writing blog posts, you must consider the kind of format you’re writing to ensure you get the best length. Here are some things you must consider:

Pillar Pages

These pages must have approximately 4,000 words since they’re for covering more content compared to average blog posts. The reason behind this is that pillar pages attempt to become an all-encompassing guide to your desired subject as a blog post. As its moniker implies, this type of post is the pillar to a blog post cluster, with everything related to the topic at hand.

The number of words contained in pillar posts might intimidate you. But it’s only because of the extensive work and research exerted to cover the content. It must take several days to write since it requires multiple sources for citations.

You must also put in the effort to link all your blog’s related posts on the topic. This is all worth the effort since you’re likely to see more organic traffic to your pillar post. The best part is that the supporting blog posts linked in your article will get the same boost.


For list blog posts, your ideal length must be between 2,300 and 2,600 words. If you’re a new blogger, listicles are the best because they’re the most approachable format. It doesn’t take a lot of effort to make posts that list supporting ideas, examples, and other tools for your desired topics.

When you write this type of article, the general rule is to list more examples. That makes it longer, but it makes more sense when you do it this way. When you’re listing ideas or examples, people prefer seeing fifty instead of five.

That’s why this blog post format requires lots of list entries that come with various media. These come in the form of pictures, explanations, and citation links to original sources. So, when you build a listicle, always aim for it to become authoritative and complete for people who read it.

“How-To” Blog Posts

These guide posts must have a length of 1,700 to 2,100 words. These posts are for describing the steps of a specific process. That’s why the length of the post depends on the difficulty and complexity of the task you’re explaining.

For example, a guide on how to type certain emojis won’t exceed 300 words. On the opposite side of the spectrum, a guide on how to start a business can exceed over 8,000 words. Regardless, this type of format has the most variations when considering post length.

This isn’t surprising since it’s better to give readers too much information than too little. It’s especially when you’re describing how to accomplish a certain task without problems. The most important aspects to succeed are conciseness and clarity.

These articles must have clear section headers and must leave nothing to your readers’ imagination. Always remember that your readers are there for your instructions. That’s why the post should only cover steps within the subject matter.

“What Is” Blog Posts

These blog posts aim to answer questions about certain topics. That’s why their ideal post length is somewhere between 1,300 and 1,700 words. This is the type of format most famous for making blog posts as long as necessary.

When your readers look for something to answer their burning queries, they want to get a quick explanation or answer. That’s why when you write these types of posts, you need not bog them down with lots of filler information. In most cases, you’ll get lots of views from various people on the internet if you keep your word count close to the minimum.

Minimum Length for Blog Posts

There is no official metric that demands you to stick to a certain word count length. But the general consensus is that a blog post must have at least 300 words. Regardless, the mandate is that this must be the exception to the rule of writing longer blog posts.

Be consistent with writing longer content since it helps you build more website authority over search engines. Your website must stand out since it’s already difficult enough to compete with over 1.8 billion websites in the world. Also, most experts agree that it’s easier for longer blog posts to get higher rankings.

While this is true, you aren’t required to publish 2,000-word articles all the time. It all comes down to whether you effectively covered the topic at hand. It matters not whether it’s 300, 800, or 1,000 words as long as you feel this way.

How to Maintain Quality on Lengthy Posts

Word count is nice for search engines, but your main purpose is to appeal to human audiences. This means you must be consistent with the high quality of your posts. But what makes a long post have high-quality?

Good blog posts must be readable, well-structured, and original. It’s difficult, especially when you aim for the longer ones like pillar posts. But if you’re a skilled writer, you can write 1,000-word articles without any problems.

With less experience, you should follow these tips to learn how to improve your SEO ratings. This ensures all your future writing endeavors become successful:

Write Readable Texts

When writing any post, you must keep in mind your audience. It’s an obvious tip, but it’s often easier to get distracted and mix some irrelevant information. To prevent this, ask what your audience wants to know when they read your topic.

After that, give them clear answers that they can read. It must have this logical line of thought readers can get behind. Start each paragraph with a topic sentence and elaborate it using the succeeding sentences. Keep these short and concise, so delete anything unnecessary.

Connect all the presented ideas in a single cohesive blog post. Use transition words to keep your audience attentive. Avoid using passive voices for your sentences since it distracts your readers.

Use Headings

A good way of text structure is to use headings. When used within texts, it must serve at least two purposes: showing a top-down hierarchy and scanning. For example, readers must see that your article has three subheadings that further explain it.

With headings, your readers will have a clear idea of the paragraph’s subject. It makes your text easier and more pleasant to the eye. This lets your readers prepare for the next piece of your article.

Write Original Content

This is the most difficult tip to follow since the sheer amount of online content on the internet makes it almost impossible. Regardless, reflect on the things that make your blog unique. Think about what you can offer instead of the ones offered by your competitors.

After that, conduct keyword research and see what your audience asks for. With plenty of research, you’ll have more ideas to write about. This also ensures that you can speak with your brand’s voice, making it unique and a step above the crowd.

Get Professional SEO Help Today!

These are some things you must remember if you’re writing a blog post. Use this as a reference if you’re looking for the right length for the blog post format you’re aiming for.

Are you looking for a good Scottsdale SEO company to help with your marketing efforts? If so, check out our SEO services and learn what we can do to improve your online presence.

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