Scottsdale SEO: Digital Marketing in Arizona 101
In this article, we’re going to give a basic outline of SEO (search engine optimization) and digital marketing in Arizona. The two are not the same, but they interact in an almost symbiotic way. We’ll also touch on the benefits of integrating IP geolocation data into your targeted advertising. Keep reading to find out the secrets around Scottsdale SEO!
The Scottsdale SEO services we offer are pretty much the same for anyone within the Phoenix area.
Read on, if you would like to learn more about the rationale behind digital marketing, how it can benefit your SEO ranking, and increase your revenue.
Traditional SEO has focused on keyword optimization. But this is not enough to get your company’s website high up on the SERPs, or search engine results pages. In response to a query by a user, the SERP lists results based on keywords.
There are two types of results that appear on SERPs. Organic search results are the ones retrieved by the search engine’s algorithm because they find keywords in your web content. Sponsored search results contain ads that businesses have paid for.
Organic results will highlight the keywords matching the user’s query in the meta description, or snippet, which accompanies the title of each search result. Google gives detailed tips on how to create good page titles and meta descriptions in its Help Center information. It’s not as mysterious as all that!
What is Technical SEO?
You will have heard people say search engines, like Google, often change their search algorithms. Technical SEO is a code-level approach to optimizing websites. It results in better ranking and greater visibility within organic searches.
Technical SEO adapts your content, web design, and code structure so that search engines can find, crawl, and index your web pages.
Aspects of technical SEO that result in greater search engine visibility include:
- Meta content
- Page performance
- Structured data
- Device compatibility
- Digital accessibility
Enhancing these aspects helps to cope with complex search queries users make these days, and drives more organic traffic to your site. Most people know technical SEO as a “website SEO audit“.
Technical best practices, and the affordable SEO services GO Phoenix SEO provides, are, however, only one half of the equation as the title of this article suggests. Since search engines crawl (search through) all content on your site, you need to pay attention to your content and the keywords it contains. Aside from technical SEO, your website content forms the basis of your digital marketing strategy.
Scottsdale SEO in Tandem with Keyword-Driven Content
Effective content marketing strategies center on building backlinks. A backlink is a link to your website from another website. In that sense, it is an inbound link. Major search engines consider backlinks as validation that your website has content that is both credible and useful.
The more backlinks you have, the greater your credibility and the higher your pages will rank in organic search results. If you wanted to rank for “Scottsdale SEO” then you’d want back links driving that phrase.
The key to building what is known in the industry as “white hat”, or legitimate, backlinks is to produce high-quality content on a regular basis. Brian Dean originally came up with the concept of backlinks. SEO powerhouse Neil Patel discusses backlinks in his useful article and infographic on how to generate backlinks without begging for them.
Since keywords and content are king, as the mantra goes, agencies with relevant expertise like ours use various keyword research tools to discover what keywords will work best for your business.
Remember that people don’t only search from their desktops anymore. They are using their mobile. Research has discovered that only 13% of websites retain the same SEO ranking across all devices. Not only that, more and more users are also searching from within the search functions in Instagram, Twitter, Youtube, and Pinterest, as well as other social media platforms.
It’s best to write content using keyword strategies designed to help that content rank better for targeted search queries. Your keyword strategy should also apply to meta descriptions, header tags, and page titles.
Your website content management system, or CMS (there’s software for that!), should make it easy for you to manage and edit the metadata on each page. When you apply your keyword strategy to meta data, web crawler bots are better able to identify the keyword hierarchy established in your content. Your content is what provides context for your keywords. This allows algorithms to recognize your website and select it with confidence in response to user search queries.
Keyword strategy is developing fast to include voice search. Smart voice assistants such as Siri, Alexa, and Google are changing the keyword strategy landscape. Companies at the cutting edge of digital marketing are beginning to take this phenomenon into account.
Why? In simple terms, because we type search queries one way, and speak searches in another. This will have an impact on your SEO in the years to come.
So, When Are We Going to Talk About Marketing?
Hold on, not so fast! Go Phoenix SEO are firm believers in “first things first”. Creating engaging copy and content that follows a planned keyword strategy is what drives organic traffic to your site. This, in turn, increases user engagement and increases the chances of that engagement converting into sales.
Content across social media platforms builds a digital marketing springboard for paid advertising to pre-determined target audiences. Using both wired and WiFi connectivity, IP geolocation data assists you in achieving more a more refined targetting of your market.
With upwards of 50% of Americans accessing the internet from mobile phones only, there is an increase in the number of people searching, for example for a “plumber near me”.
So, let’s say you own a small business in Scottdale that owns a shop or provides a physical service (plumbing, gardening, hairdressing, restaurant and catering, legal, accounting, etc.). It makes sense to advertise your business to users in your town or area since these are the people most likely to get in touch and request your services.
This is where Go Phoenix SEO’s full Digital Marketing and SEO can help you achieve that solid success you’re aiming for. You’ll be on page one of the SERPs before you know it!
Digital Marketing Is A Journey
With your combined action of sorting out your technical SEO, publishing quality content, and launching advertising campaigns tailored to your audience, you can begin the exciting journey of digital marketing.
Scottsdale SEO market analytics and ad strategy specialists at Go Phoenix SEO can guide you on that journey. Why don’t you get in touch with us and discuss the point of departure that’s best for you?