Chief Marketing Officers (CMOs) are allocating more money than ever to digital marketing strategies. These leaders expect to spend over 50% of their marketing budgets on digital marketing methods.
If you’re not working with a digital marketing agency this year, you’re falling behind the curve. With more people under quarantine, you can’t rely on billboards or flyers to reach your customers. Instead, you need to utilize digital marketing strategies to reach your audience while they’re in the comforts of their own home.
By working with an experienced digital marketing agency, you can get ahead of the competition and reach your customers. Here are six tips that can help while you’re researching marketing companies in Phoenix.
With these tips, you can find the best agency with your goals in mind. Keep reading to learn how to choose a marketing agency in Phoenix!
1. Discuss Your Objectives
When interviewing marketing companies in Phoenix, make sure they get a clear understanding of your company’s long-term goals. If a digital marketing agency doesn’t ask about your objectives, they won’t take the necessary steps to help you achieve those goals.
It’s important to look for an agency that doesn’t use a cookie-cutter approach. As you explore each agency’s website, make a note of how they market themselves. Do they use generic solutions or design a unique approach for your unique business?
When learning how to choose a marketing agency, select the agency that understands your business goals.
Then, they’ll consider your target audience, company’s values, and overall business to develop a marketing strategy. A qualified agency will consider your goals before creating a strategy meant to help you accomplish those goals.
An agency shouldn’t feel comfortable rattling off a list of services you need without learning about your business. If the agency rushes to have you sign a contract, they don’t have your best interests in mind.
Rather, these agencies are only concerned with making a sale.
Before you start searching for an agency, make a list of your business and marketing goals. Then, ask each agency how they plan on accomplishing those goals. Which strategies and tactics will they use?
Choosing a marketing agency that has your goals in mind will benefit your business in the long-term.
Otherwise, you could end up signing a contract with an agency incapable of helping your business.
2. Consider Their Services
As you start narrowing your list of marketing companies in Phoenix down, take a look at each agency’s services.
Do they specialize in a specific service? Are they a full-service marketing agency?
Choosing a full-service marketing agency can benefit your overall marketing efforts. For example, you’ll need an up-to-date website if you plan on pursuing digital advertising and search engine marketing. If your brand is out-of-date, you’ll need to update your branding on your website and in your ads.
Are you only looking into one type of service? In that case, you might want to look for an agency that specializes.
Don’t forget to consider your business and marketing objectives. Which services will help you accomplish your goals?
Here are a few digital marketing services you might want to look into as you learn how to choose a marketing company.
Branding
You don’t want to look like any other business in your industry. Without a distinctive brand, consumers might fail to recognize you. A digital marketing agency can help you develop a brand that embodies your business.
First, you’ll want to think about your unique value proposition. What can you offer that no one else in the industry can?
Your unique value will become the heart of your brand. Then, your digital marketing agency will use visual elements to help support brand awareness and recognition.
Your brand can include your:
- Tone
- Voice
- Personality
- Color palette
- Font
- Imagery style
- Logo
A marketing agency that’s experienced with brand development will help you create an eye-catching brand for your business.
Content Creation
Content creation will help you showcase your experience and expertise. Consumers want to trust a business that knows what they’re talking about. By creating engaging, informative pieces of content, you can show consumers you’re knowledgeable.
A qualified digital marketing agency will help you create:
- Blogs
- Videos (company culture, vlogs, how-tos, interviews, etc.)
- Infographics
- Polls
- Quizzes
- eBooks
You can then use this content as part of your social media and search engine strategies.
Social Media Marketing
About 73% of small businesses are already investing in social media marketing. Social media is a great way to connect with your target audience. You can keep customers up-to-date with your business and direct them to your website.
Social media trends change constantly. A digital marketing agency can help you stay up-to-date and relevant in front of your target audience.
SEO
Search engine optimization (SEO) allows you to boost your ranking on search engines like Google. The higher you rank, the more website visitors you’ll attract. A higher SEO ranking also:
- Positions you ahead of competitors
- Boosts brand awareness
- Increases your credibility and authority
- Encourages brand trust
- Increase leads and conversions
If you’re not ranking on the first page of a Google search, however, there’s a chance customers aren’t finding you. Instead, they’re turning toward your competitors, who are already using SEO strategies.
About 66% of marketers claim improving their SEO and organic presence is their top inbound marketing priority. As more businesses start prioritizing SEO, search marketing becomes more competitive. You’ll need an experienced digital marketing agency to help you develop a strong SEO strategy.
Your marketing agency can help you complete audience and keyword research. Then, they’ll use this research to create content with your customers in mind. As people see your content, they’ll visit your website to learn more about your business.
PPC
Paid advertising methods like pay-per-click (PPC) return $2 for every $1 spent. Traffic brought through PPC advertising yields 50% more conversions than organic methods.
Your digital marketing agency can help you create a search advertising strategy that makes the most of your budget. Then, you can get in front of more customers, direct them to your website, and boost sales.
Website Design & Development
By 2021, mobile e-commerce will account for 54% of all online sales. If your website is outdated or unattractive, however, you’ll lose customers.
38% of users will stop interacting with a website if the layout is unattractive. Another 39% will stop engaging if the site takes too long to load.
Your digital marketing agency can update your website with the latest user experience (UX) design trends. They’ll also make sure you’re optimized for mobile devices, which can benefit your SEO and PPC strategies.
3. Look for Experience and Expertise
As you look into different marketing companies in Phoenix, make sure they have years of experience under their belts.
Ask how long they’ve worked in digital marketing. How long have they provided their list of services? Is the agency’s team experienced and well-trained?
A new agency is likely still learning the ropes. They might make costly mistakes with your campaigns as a result.
Have they worked with companies in your industry before? Are they up-to-date with the latest marketing trends and tactics? Working with an agency that’s fallen behind will cause you to fall behind.
You can also ask the agency about their process. Will they develop a digital marketing strategy for your business? Learning about their process can help you learn about their expertise and capabilities.
4. Review the Reviews
If you’re on the fence about a specific agency, head online. Look at their Better Business Bureau and Google My Business listings. These listings will include reviews from previous clients.
One or two negative reviews aren’t too bad. A ton of upset clients, on the other hand, is a red flag.
You can also ask the agency if you can speak with some of their clients. When you do, ask about the client’s experience working with the agency. Did they experience any problems?
Speaking with a previous client can help you learn more about the agency’s reputation.
5. Check Out Case Studies
If a marketing agency makes assurances about their abilities, ask for proof. Look at their case studies to determine their capabilities.
If an agency can’t provide case studies, there’s a chance they lack the necessary experience to help your business.
How did they measure success? For example, an agency might track key performance indicators (KPIs) like:
- Website visitors
- Clicks
- Leads/conversions
- Impressions
- Sales
Did they help their clients accomplish their goals? If not, keep searching.
6. Make Sure the Price is Right
As you speak with different marketing companies in Phoenix, make sure to review what’s included in their contract. Do they offer a la carte services? Do their prices fit your budget?
Choosing an agency based on who offers the lowest price doesn’t mean you’ll receive the best services. Instead, you’ll likely get what you pay for.
Review the contract with the agency before signing on the dotted line. If you have any questions, ask before you sign.
Explore the Best Marketing Companies in Phoenix With Our Tips
Exploring different marketing companies in Phoenix? Make sure to review this guide beforehand! With these tips, you can make the best choice for your business and long-term goals.
Make sure to choose a qualified, experienced digital marketing agency. Want to speak with an expert that can help increase your site traffic and revenue? Contact us or call us at (916) 342-9441 today to get started!
