In the first half of 2019, marketers spent 57.9 billion on digital ads, a 17% increase from the same period in 2018. The figures are an indication that digital marketing has been growing. Are you able to handle this dynamic aspect of your business? Find out what you need to ask before hiring any digital marketing companies in Phoenix.
With the changing marketing landscape, you might need extra help to manage your projects, data, and strategy for your marketing efforts to pay off. Hiring a reliable marketing agency is one of the best decisions you can make for your company.
Are you wondering which the best marketing companies in Phoenix are? It would be best if you vetted several agencies to know the marketing companies that resonate with your business needs. Here are questions to ask before hiring a digital marketing agency.
How Much Will Your Services Cost?
Most businesses have an unfounded apprehension when hiring digital marketers based on cost. You might need to inquire early enough about the charges involved before hiring a digital marketing agency. This will ensure that you don’t end up dealing with hidden fees in the long haul.
Your venture won’t thrive without a well-defined digital marketing strategy. However, you also want to ensure that you work within your budget. Inquiring the cost is an essential factor before choosing a marketing agency.
It would help to consider the payment plans the digital marketer prefers. Most digital marketing agencies use three typical payment approaches. The hourly- based payment model is one of the conventional models.
The hourly rates range from $50 to $100 depending on the marketer. This means that you pay for the services offered based on the hours the experts put into the marketing process.
A majority of the marketers also consider monthly-based payment models. The approach involves entering into a monthly retainer contract with the digital marketer. On average, digital marketers charge between $1000 and $3000 per month.
Depending on the magnitude of the marketing campaign, you might also consider paying for the entire project. When you decide to go for this option, you should find a project-based fee structure.
If you’re looking for reliable marketing companies in Phoenix, then cost should be a factor. At Go Phoenix, our SEO monthly charge is comprehensive and affordable. At only $399, you can now get started with your company’s digital marketing campaign.
Who Are You Working With?
Team members play a critical role in the success of a company. When hiring a marketing agency, the team that will work on your project becomes part of your organization. You need to ensure that the people who will work for you have the skills, knowledge, and values you desire.
Typically, a marketing project might take up to 12 months for you to see results. Your new team will work with you for quite an extended period. It would be best to be on the same page with people you’ll communicate and collaborate with for a long stretch.
The agency’s website is a great place to start. Check the team and look into their credentials individually. Do they appear approachable?
You can further insist on meeting the team when you visit the agency. A conversation with your to-be co-workers will give you significant insights into the kind of people you’ll be dealing with. Trust your gut instincts by all means!
It would also help to inquire more about the values a company upholds. Getting a marketing company that integrates well with your business is a factor you wouldn’t want to ignore. Suppose friendliness is what makes your team stand out, working with a marketing agency that’s more analytical than relational can create bottlenecks that will hinder your efficiency.
Do You Have Past Experience Dealing With a Similar Business?
You don’t want to deal with a novice in the digital marketing field. As such, you need to be sure about the potential agency’s scope and experience. If your business specializes in the health care sector, ensure that your digital marketing agency has a background in the specific industry.
It would also help to ask how successful such a prior project was. This question will provide a reliable answer to the agency’s experience. You’ll also be sure that the digital marketer understands everything about the specific market and the target consumers.
Working with a seasoned marketer means that they can follow the trends in your specific sector. Experienced digital marketers give you an assurance about the timelines of delivery and the quality.
You’ll have the peace of mind knowing that you’re dealing with an agency that’s tried and tested. Before you enter a contractual agreement with a digital marketer, consider their experience as a factor.
How Will You Use SEO to Get Results?
When searching for marketing companies in Phoenix, you need to prioritize an agency that understands the impact of SEO in marketing. With the ever-changing Google algorithms, search engine optimization keeps upgrading. Your chosen marketing company should have an in-depth comprehension of SEO.
You might want to start by asking the agency how SEO has been evolving. A company that only discusses outdated SEO techniques is already a red flag. With the notable evolution of SEO, it would be unfortunate to work with a firm that focuses on a practice that was developed a decade ago.
More importantly, inquire about the SEO tactics that the agency finds more effective. An agency that tells you that a specific SEO technique will get you unbeatable results is untrustworthy. With SEO, there’s no single tactic that can guarantee you traffic.
SEO is multi-faceted, and a marketing firm that doesn’t make this concept clear is already enough of a warning sign. This query is a trick-question that will reveal the strategic philosophy of an agency. You need to research more on SEO to give you a level ground when inquiring about this critical digital marketing concept.
Agencies should be able to use different SEO techniques to draw you closer to your marketing goals. From backlink strategies to landing page optimization, there are several SEO strategies used to increase traffic and sales. If your marketing agency can use most of these strategies, your success might take time, but it will be imminent.
How Long Do You Intend to Work With Me?
Did you know that it takes about 4 to 6 months for SEO to generate organic traffic? You’ll need to practice patience for you to see results in most digital marketing approaches. It is crucial to ask your identified marketing companies in Phoenix the typical contract period.
You need to understand that seeing the return on investment will take time. As such, you might want to give your agency adequate time for you to get results. One or two months shouldn’t be enough to ditch a marketer if traffic isn’t forthcoming.
A marketing company should dedicate its efforts and resources to your campaigns for at least six months. Your agency will probably recommend paid advertisements if you need quick results. While most of the quick-win strategies might not be sustainable, they can help to bring leads to your site.
Despite the varying nature of contracts, you might need to inquire about the expected deliverables within each period. In the contract, you’ll need to agree on aspects such as social media advertising, email marketing, or even the frequency of blog posts. Knowing what to expect ensures that you keep your marketing agency on course.
How Do You Intend to Handle Content Marketing?
Content is central to digital marketing. An experienced marketing agency should have exceptional writing samples. With the best writers on board, you don’t have to worry about your written content quality.
While at it, inquire how the firm optimizes the content for search engines and targeted audience. Content creators need to work with the SEO team for optimization purposes. If a marketing firm has this concept in place, you’ll be confident with content marketing.
It will be crucial to ask more about the factors that the agency finds essential to make content successful. The content needs to be thought-provoking, helpful, and original. An excellent copy will complement display ads, which will be an ideal addition to your digital marketing.
How Much of the Work Will Be Outsourced?
Even the most successful digital marketing agencies often consider outsourcing specific services to third parties. A potential marketing firm might offer web design as additional services. However, if the web designers in the project are outsourced, you need to be aware of this from the onset.
It’s common to find digital marketing companies outsourcing specific services. Nonetheless, it’s better to work with a digital marketing agency that manages most of the processes in-house. It helps to know that your queries and concerns are resolvable in real-time.
While outsourcing can add value to your digital marketing process, it might also present unique concerns. Your potential digital marketer should assure you that they’ll still have control over the process. You’ll also need the assurance that there won’t be any hidden costs due to third parties’ involvement.
Asking this question also ensures that you are confident about the quality of the work delivered. You want to be sure that the quality of digital marketing services won’t suffer compromise due to such third parties’ involvement.
Most seasoned digital marketing companies will agree to take responsibility for every service outsourced to third parties. Are you wondering whether there are marketing companies in Phoenix with an in-house capacity capable of delivering? You can allow us to leverage our best in the class services in your business.
How Available Is the Marketing Agency Team for Queries and Concerns?
A digital marketing campaign is a long-term engagement. You might need to keep track of the progress in the marketing process. It would help to keep track of the milestones and address the challenges in real-time.
You might need to allocate adequate time to meet and communicate with the agency on such matters. The agency should be able to define the frequency of updates on the progress of your account.
This question also helps you establish whether frequent formal meetings are necessary. There are marketing agencies that prefer monthly physical conferences. During such interactions, you can ask any questions regarding the project and get clarification.
You might also use this opportunity to ask about the agency’s communication channels. Are they always available to answer phone calls or to reply to emails? This question will ensure that you either lower your expectations from the beginning or consider another agency.
Most meetings have moved to the virtual space in the modern business context. However, there are urgent matters that may require face-to-face interactions. It would help to have a clear picture of what the agency prefers, vis-à-vis what suits you as the client.
Which Social Media Channels Should I Be Using?
The number of active social media users has grown steadily over the last five years. With these numbers expected to hit 4 billion soon, social media advertising is essential in your digital marketing campaign. You might need to ask your potential marketing agency about the social media platforms they major on beforehand.
Most seasoned agencies will suggest the most relevant social media channels for your business model. You don’t need to be on every social media platform to succeed in your digital marketing campaign. However, platforms such as YouTube currently see more viewers than the traditional media platforms, making them a must-have in your social media strategy.
Ensure that the agency’s approach to social media advertising aligns with your social media strategy. Your digital marketing strategy will succeed as long as the agency ensures that your social media presence aligns with your marketing objective.
Vetting Marketing Companies in Phoenix Will Ensure That You Land a Qualified Team
Given the number of marketing agencies in the United States, you might have to be thorough in your hiring process. The right agency will grow your traffic and sales to greater heights. If you’re looking for marketing companies in Phoenix, ask relevant questions to potential agencies to gauge their skills, experience, and values.
Are you looking for digital marketing services and SEO? Contact us or call us at (916) 342-9441 to learn more about how we can partner with you.