About 85% of retailers claim search marketing is their most effective method for acquiring new customers. With search engine optimization (SEO), you can position your website higher on search engines like Google.
The higher you rank, the more people will see you. In addition to boosting brand awareness, you can increase visits to your site, leads, and your ROI.
Not sure where to start? Consider choosing a Chandler, AZ expert SEO company. With an organic SEO expert, you can rank higher than your competitors and boost your business.
Here are 6 tips that can help you when choosing a Chandler SEO company. Start your search for a search engine expert with these tips today.
1. Know Your Goals
Before hiring anyone, take the time to consider your goals. You’ll fail to choose a Chandler SEO company capable of helping you if you don’t know what help you need.
For example, do you need to create content on a regular schedule? Google looks for unique, fresh content. If you’re not updating your blog regularly, you’ll fail to increase your search engine ranking.
Are you not sure which keywords you need to target? In that case, you need an expert SEO company that knows how to compile customer and keyword research.
The more you know about your customers, the more likely you’ll target them based on their needs and interests. A professional SEO company will complete research based on demographics like age, gender, location, and behaviors. Once you know who your customers are, you can determine what keywords they use in a Google search.
You’ll need that keyword research to develop an effective SEO strategy.
Otherwise, you might create content that fails to interest your readers.
Think about your overall business goals. Are you trying to increase website traffic, leads, or online sales? Do you want to generate more foot traffic into your stores?
Regardless of your goals, make sure to clarify them before you start searching for an expert SEO company. That way, you can look for an SEO pro capable of helping you accomplish those goals.
2. Look into Their Services
Search engine optimization is only one digital marketing strategy. SEO actually depends on other marketing strategies to work effectively.
For example, is your website old and outdated? Google uses mobile-first indexing to determine search rankings. If your site is behind the times, you’re likely not ranking ahead of your competitors.
By 2021, mobile e-commerce will account for 54% of online sales. If you want those conversions, you need a mobile-optimized site.
You can use Google’s Mobile-Friendly Test to make sure you’re optimized for smaller screens.
Google also prioritizes websites that provide the best possible user experience. If your site is slow, people will leave, which can increase your bounce rate. A high bounce and low clickthrough rate will have a negative impact on your ranking.
In fact, almost 40% of users will stop using a site if it takes too long to load.
As you look for SEO experts in Chandler, AZ, see if they have the ability to improve your website.
If not, can they offer content creation services? You’ll need fresh, engaging content to rank for your target keywords.
Look for an SEO expert company that offers the services you need.
3. Consider Their Approach
As you interview SEO companies in Chandler, AZ, ask about their SEO strategy.
A trustworthy SEO company should start by asking about your goals and completing an SEO audit of your website. They won’t know how to help if they don’t look at your site, first.
Ask about the company’s link building strategy. You’ll need links to build brand authority, which can boost your ranking.
A company that isn’t transparent about their SEO strategy isn’t trustworthy. They might even utilize black hat SEO tactics, which could get you penalized. If you’re penalized on Google, you could struggle to reach customers.
For proof of their abilities, ask if you can see case studies.
Has the SEO company worked with a business in your industry before? How did they help? What proof do they have that their SEO strategy worked to benefit the business?
These questions can help you learn more about the company’s abilities.
4. Make Sure They’re Relevant
An experienced Chandler SEO company will know they must keep up-to-date with the latest SEO trends. If you fall behind with SEO trends, your competitors could get a step ahead.
As you interview SEO companies, ask about the trends they’ve noticed recently.
They should mention voice search and video content. More people are using voice assistants when searching online. Video content, on the other hand, can increase engagement and benefit your ranking.
If the SEO company isn’t using the latest trends, your ranking could suffer for it.
5. Confirm They Communicate
You’ll want to work with a trustworthy SEO company in Chandler, AZ that remains transparent about their progress. How do they plan on communicating with you? Will they send you a monthly report that indicates how your campaigns are progressing?
Ask about the key performance indicators (KPIs) they use to measure campaign success. They might look at how many website visitors you’ve attracted or the number of lead submissions you’ve generated.
If the company doesn’t have a plan to communicate or doesn’t measure success, keep searching.
6. Ask for References
You don’t have to trust an SEO company at their word. Instead, ask if you can speak with their previous clients. You can also look at their Better Business Bureau and Google My Business listing.
An SEO company that doesn’t have reviews on their Google My Business listing isn’t worth working with. Google uses reviews as a ranking factor. In fact, reviews can help benefit your local SEO.
Make sure to confirm the references you’re provided with actually exist.
Speak with the company’s previous clients to learn more about their experience. Did the clients have any issues while working with the company? How were those problems resolved?
Calling on references will give you peace of mind about your choice.
Step Up Your SEO: 6 Tips for Choosing a Chandler SEO Company
Don’t neglect your SEO strategy. Instead, use these tips to learn how to choose an SEO company. With this guide, you can find a professional Chandler SEO company that has your best interests in mind.
Once you start improving your ranking, you can reach more customers and boost your business!
Eager to start optimizing? Get a free SEO audit from our team today.