By 2021, a staggering 2.1 billion people will be shopping online. It’s a statistic that underlines the importance of businesses having an online presence. Keep reading to find out more about Arizona SEO!
Shockingly, nearly half of US small businesses don’t have a business website. At a time when modern consumerism has shifted online, any company without a website is losing out on the lucrative business opportunities available on the internet.
Of course, having a website alone is not enough to stay ahead of the competition. It is crucial that your website is visible on major search engines, especially Google. That’s where SEO comes in.
In today’s comprehensive guide, we tell you all you need to know about SEO. We’ll discuss how SEO services can boost business and outline six major types of SEO. Keep reading to learn more.
What Is SEO?
SEO stands for search engine optimization. This is the process of boosting your organic ranking in online searches. The primary purpose of SEO is to optimize your digital content so that search engines show it among its top results for searches of specific keywords or key phrases.
But why is it so important for your website to rank among the top search results? Studies indicate that the first five results on the first page of search engines receive 67.6 percent of all the clicks. Ranking highly in searches, therefore, massively increases your chances of attracting traffic into your website.
The more traffic you can attract to your business website, the higher the chances of receiving more leads and making more sales. It’s why top companies invest in professional SEO services to ensure they’re highly visible to potential clients.
One of the best things with SEO is that it focuses on attracting organic traffic. The fact is most users prefer to clicking on organic results to clicking on paid ads. Holding a prominent position in organic rankings, therefore, helps you get higher-quality traffic that can easily convert to leads or sales.
What Are the Main Types of SEO?
SEO is a broad field that encompasses different categories. The goal of each of the different SEO types is the same: to drive more traffic to your website. Below are some of the common types of SEO you need to know.
1. White-Hat SEO
White-hat SEO refers to optimization techniques that abide by the guidelines of Google. In other words, this type of SEO sticks to the best practices as stipulated by Google and other search engines. These include:
- Writing useful, relevant, high-quality content
- Earning links from reputable sites based on your on-page content
While you may need to be patient to start seeing the results of white-hat SEO, these results are by far more sustainable and create sincere goodwill around your brand. Moreover, there’s never any risk of your business website being banned or getting bumped down in search results in case there’s an algorithm change.
All reputable providers of marketing SEO services generally stick to white-hat SEO.
2. Black-Hat SEO
Black-hat SEO is the direct opposite of white-hat SEO. It involves practices that find and exploit any loopholes and weaknesses in Google’s search algorithm with the aim of boosting rankings.
Black-hat SEO does not stick to the list of Google’s SEO best practices. Instead, it sorts to spammy or paid methods of link-building, keyword stuffing, and so on.
While you may get away with black-hat SEO for some time, Google will most likely catch up with you eventually. When that happens, you risk having your rankings drop or your website blacklisted. In short, it’s not worth it.
3. Grey-Hat SEO
Grey-hat SEO is often used by some digital marketing companies under pressure by the client to realize quick results. These SEO tactics typically fall somewhere between white and black-hat SEO. Grey-hat SEO includes:
- Clickbait content that’s mediocre or valueless to users
- Paid reviews
- Suspicious and excessive exchange between sites
While Google’s guidelines don’t explicitly prohibit these tactics, grey-hat SEO is still frowned upon. Often, these tactics lead to undesired outcomes.
4. Technical Arizona SEO
Technical SEO focuses on the technical parameters that affect your website’s visibility in search engines. It’s one of the most important types of SEO for businesses. The primary goal of technical SEO is to make it easy for search engine crawlers to crawl and index your website.
Some of the aspects of technical SEO include:
- Creating a thorough XML sitemap
- Making your website site mobile-friendly,
- Adding structured data to help in crawling and indexing
- Improving load speed
Technical SEO can go a long way in boosting user experience. Find a local SEO services provider to optimize your site technically.
5. On-Page Arizona SEO
Almost all measures that you take to boost your page rankings fall under on-page SEO. This type of SEO focuses on creating top-quality content that’s useful to your target audience.
While Google and other search engines look at your website as a whole, ranking is typically conducted at the page level. That’s why you need to go through every page in your business and optimize it.
Start by optimizing the page title. Remember, page titles usually appear in search results, so you want to make sure that yours is as attention-grabbing as possible. Ensure your title provides enough clues for search engine bots to know what your content is about.
Optimize H1 tags, too, as they’re usually shown as the top heading of the page. Headings need to be optimized too to make it easy for crawlers to scan. Optimize images as well, and remember to format the page before publishing it.
6. Off-Page SEO
Off-page SEO has to do with all you do outside of your website to help boost your website’s rankings on SERPs. It includes earning links from reputable sites in your niche, gaining high-quality online reviews from your customers on different platforms, working on your social media visibility, and so on.
Leverage SEO for Online Marketing Success
The impact of Arizona SEO on a business’ growth cannot be overstated. Done correctly, the right types of SEO can greatly boost your online visibility and grow your sales in time.
Are you interested in affordable SEO services for your business? Visit our page today.