7 Benefits of Mobile SEO for Phoenix Businesses
Working with SEO can feel daunting at times.
The world of digital marketing doesn’t slow down for anyone or anything. If you’re running a small business, that means you need to dedicate time, money, and resources to ensure that you’re staying ahead of your direct competitors. One of the most effective ways to do that is with SEO.
Search engine optimization is always evolving. Crucial concepts from a year or two ago might be completely dated if you’re not on top of it. Now, the most important thing for your business is mobile SEO.
Today, we’re going to discuss why mobile SEO is so crucial by telling you a few of the biggest benefits of doing it. If you don’t have a strategy in place ASAP, you can bet that your competitors will and it’s never easy to catch up when you’ve fallen behind.
1. Go Where the People Are
More and more, our mobile phones are becoming integral parts of our lives. Over the last few years, we’ve seen evidence of this in some of the search numbers. Back in 2015, mobile search surpassed desktop search for the first time and it hasn’t looked back.
For small business owners, this means that you’ve had to gradually change your approach to SEO. After all, the way we search on our phones is inherently different than when sitting at a computer. However, the companies that have optimized mobile sites are more likely to tap into this growing portion of the population.
2. Local Businesses Rejoice
A huge piece of the mobile SEO puzzle has to do with voice, map, and all things local search. When you look at what people are able to do on their phones, you see that they can find anything they want, whenever they want, no matter where they are. If you’re a business operating specifically in Phoenix, then you should be finding ways to appeal to Phoenix-based customers.
Local and mobile SEO go hand-in-hand because so many people are using their smartphones (specifically the map function) to find products and services that are nearby.
If you have great local SEO, then you’ll have lots of ratings and reviews, an accurately filled out Google My Business profile, and great local content. Coupled with a fast and functional mobile site, you’re going to be boosting your sales numbers beyond what you previously thought possible.
3. A Mobile-Friendly Website For a Great User Experience
A truly optimized mobile site can be massive when it comes to user experience, which is arguably the most important digital marketing factor. You can put endless amounts of money into your marketing strategy, but if users get to your site and it’s slow or looks horrible, they’re going to leave and your bounce rate will skyrocket.
The better the user experience is, the longer your customers will stay on your mobile site and the more likely they’ll turn into loyal customers.
4. Mobile SEO Pushes Sales
The simple fact of the matter is people are using their phones to shop more than ever. With the rise of online shopping apps and marketplaces like eBay and Amazon, people are ready and willing to spend money at the click of a few buttons.
For small business owners, you just have to look at search trends. More people are looking for product reviews on their phones, searching for the “best” versions of things with their phones, and many people prefer completing the entire shopping process all from the comfort of their phone.
5. Fast Loading Time
As you may already know, Google rewards websites that understand SEO guidelines and search algorithms. When it comes to mobile, a website with a fast loading time trumps almost everything else. Always remember that customers aren’t going to wait for your mobile site to load if a competitor’s loads faster and neither will Google.
When you put the work into creating a mobile-friendly website, it’s always going to load faster than a mobile-compatible site. If you’re not sure how your site stacks up, Google has speed measuring tools that you can use for free.
6. Everything Is More Shareable
The greatest effect that our ballooning mobile usage has had on us is the sheer amount of time that we spend on social media. Between Instagram, Facebook, and Twitter, we’re essentially connected with our friends and followers 24/7.
This is exciting for businesses because it means that your site is always shareable. More site shares on social media will lead directly to more followers, more engagement, and more meaningful leads. In addition, the better you perform on social media – with followers, likes, and comments – the better your Google rankings will be.
7. Take Advantage of Voice Search
Over the last few years, because of increased mobile usage, SEO specialists have been forced to rethink the way keywords affect optimization.
Voice search is more prevalent than ever, so the old ways of subtly placing important keywords into copy on landing pages, blog posts, etc. has given way to keywords and phrases with more detail. When people speak to Siri, Google, or Alexa, they’re using full sentences, not the broken up search terms that we’re used to.
Perfecting this has taken the SEO world some time, but if you’re able to take advantage of voice search, you can really put your mobile SEO ahead of your competitors. If you don’t optimize your site for various devices, it’s going to be more difficult to appeal to these kinds of search terms. Again, going where the people go is always more beneficial than doing what’s easy.
Injecting Mobile SEO Into Your Digital Marketing Strategy
As a small business owner, there’s always a lot to think about when it comes to digital marketing. If you want to grow organically and appeal to the most suitable customers, then you need to put a special focus on SEO.
Our smartphones are only going to get more sophisticated, so mobile SEO is going to be important for a very long time. The sooner you realize that and implement a good mobile SEO strategy, the better off you’ll be.
Does your business need help with SEO? Visit us at Go Phoenix SEO to discuss our SEO consulting services. We can help you increase your traffic to help you grow your business the right way, so contact us today to get your first month of consulting on the house.